Category: Article Archives

April Clark CAS Approximately twenty percent of the population changes residence in any given year. Further, only 4-5% of these people take the time to notify the US Postal Service of the move. These two facts can have a huge impact on maintaining accurate databases and keeping open your communication channels with prospective students.? There are few things more discouraging for college and university marketing or admission divisions than stacks of undeliverable mail. At least with returned mail, one has an idea of the extent of the problem. Consider that significant amounts of mail are never received by the intended […]

» Read more

David Waggoner Vice President Premier Communications Direct mail, properly utilized, can effectively project the impression you seek to establish with prospective students and can be influential in the college selection process. Quality direct mail correspondence can generate interest, encourage students to apply for admission and significantly increase yield.? Most colleges and universities budget a considerable amount of money to produce professional, 4-color recruitment literature. A great deal of time and effort are devoted to finding just the right words and images to create a great first impression, sustain interest and position the institution in a positive light. Unfortunately, not as […]

» Read more

Marcia Nance Vice Provost for University Marketing and Dean of Enrollment Management Barry University Every decision you make about recruitment publications should be informed by the results of solid market research. Once the market research has been assessed and a brand strategy agreed upon, these four guiding principles will inform the decision making and creative processes involved in transforming recruitment publications.

» Read more