What a Difference a Year Makes!

Pat Ford Program Director Martin Methodist College Laura Morefield Program Director Martin Methodist College First Year Experience at Martin Methodist College looked really good on paper—it was evidence-based with substantive student learning outcomes but somehow or another did not really seem to produce the results that it should have. After an unexpected change in leadership and a year of study, FYE faculty concluded that no, in its current configuration, the program was solid but it did not fit the needs of the demographics of our first year students; there was more emphasis on academic discourse and less on “how to […]

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The Advantages of Social Media for College Presidents

Dr. Marylouise Fennell Principal Hyatt-Fennell Dr. Scott D. Miller President Virginia Wesleyan University Once, social media were considered newfangled. Today, we urge you to use these platforms for doing business. It is a cost-effective way to expand your visibility to targeted audiences while promoting your institutional brand. What’s not to “like”? Social media platforms provide the opportunity to expand, reach and engage with a wide variety of audiences on unlimited topics. Those who do not employ social media are missing out on ways of communicating efficiently and quickly to stakeholders. For years we have advised college and university presidents on […]

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The Essentials for an Effective Early Warning System

Retention has become a critical issue for most colleges and universities.  The importance of increased retention and higher graduation rates should be obvious.It is likely that colleges and universities are going to be held much more accountable for enrollment outcomes.  It is reasonable to expect greater scrutiny by accreditors, politicians, the Department of Education and the public in general.

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Financial Aid Processes and Packaging Strategies to Avoid

John W. Dysart, President, The Dysart Group I have worked in higher education for nearly forty years.  I have had the pleasure of working with more than 180 colleges and universities throughout the United States on myriad issues related to enrollment management.  As a recovering Director of Financial Aid, I believe I have unique insight into financial aid issues.  Instead of sharing a host of financial aid recommendations designed to support recruitment and retention objectives, allow me to offer a list of things NOT to do.   Do Not Cap Financial Aid Packages at Tuition and Fees if You Have Students Living on […]

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Increasing Productivity and Outcomes for your Admission Counselors

The majority of colleges and universities rely on the work of admission counselors for success on the recruitment front. Counselor productivity is imperative to meet new student enrollment goals and to achieve total headcount targets and net revenue objectives. In this competitive market, Presidents and enrollment leaders must make sure that the stage is properly set to ensure admission counselor efficiency, productivity and ultimately, success.

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