Avoiding Summer Melt and Retaining Currently Enrolled Students During the Pandemic

stop the spread of germs

John W. DysartPresidentThe Dysart Group The pandemic has altered the Fall 2020 landscape for every college and university. Enrollment professionals must always be concerned with and monitor retention and deposit withdrawals over the summer.It is likely, however,that more students are at risk this cycle. Financial aid and affordability are more important than ever. Be sure that you are tracking the number of deposited and currently enrolled students who have applied for financial aid and been packaged. Any student, currently enrolled or prospective,without a financial aid package is at risk. Check the status of financial aid packages. Immediately contact any students […]

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Enrollment Innovation During Covid-19

Dr. Marylouise Fennell Principal Hyatt-Fennell Dr.Scott D. Miller President Virginia Wesleyan University COVID-19 has presented higher education with many unique and unprecedented challenges. No institution has been spared its impact—national or global, public or private, liberal arts or research institutions, nor those with large or small endowments. It has become clear in the higher education landscape, however, that those who acted swiftly and thoughtfully appear to be in better shape than their competitors who waited to enact a plan. The effects are felt far and wide across all areas of campus life, but perhaps where it is felt most is […]

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It’s a Good Time to Audit Your Website for It’s Appeal to Prospective Students and Their Families

John W. DysartPresidentThe Dysart Group I am always surprised when reviewing enrollment management operations at colleges and universities how often I discover that the institutional website does not support recruitment efforts. While websites have been critical in the recruitment and financial processes for decades now, many colleges and universities have not taken even initial steps to upgrade the electronic experience for their customers. Given the current pandemic, the website has never been more important. Most colleges and universities have adapted to the market and have redesigned their websites with the goal of attracting interest and making the site a valuable […]

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Ten Financial Aid Practices to Avoid

John W. DysartPresidentThe Dysart Group During these challenging times for enrollment managers, the focus tends to be on admissions. Enrollment managers are working to grow the inquiry base, better focus search strategies, increase folder completion rates and maximize yield. While juggling all of the recruitment issues related to admission, we can lose sight of the importance of the financial aid operation.I have had the pleasure of visiting more than 200 colleges and universities throughout the United States and have taken detailed looks at the various approaches to financial aid. When identifying problems with approaches to financial aid, the missteps are […]

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Addressing Student Loan Default Rates at Your Institution

Alex Reinstadtler, Vice President, Business Development Loan Science Outstanding educational debt in this country exceeds $1.5 trillion. CNBC reports that one million people default on their student loans every year. The default rate at any college or university is an important metric. High default rates can mean limits on participation in Title IV federal financial aid programs and even losing access to federal financial aid funds. What can colleges and universities do if they are faced with rising default rates? It is critical to preface any discussion about student loan default prevention with the universal truth that the federal student […]

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Promoting Your Brand

Dr. Marylouise Fennell, Principal, Hyatt-Fennell Dr. Scott D. Miller, President, Virginia Wesleyan University We have written in the past about the importance of institutional branding, a factor that is especially critical these days as enrollment markets continue on their most competitive and aggressive course in history. As colleges and universities seek to differentiate themselves from their competition, a carefully constructed brand is vital to recruiting students. Even a strong brand, however, is only as good as its effective use in the right market, at the right time, with the right strategy behind it. We offer some advice on the effective […]

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