Category: Article Archives

April Clark CAS Industry experts suggest that 25% or more of articles mailed may be undeliverable. Usually these “undeliverables” are the result of incorrect or missing addresses, incomplete information or recipients who have moved. Optimizing address hygiene and cleansing mailing lists to increase the odds of successful delivery will serve to meet institutional recruitment objectives and save money. Available technology can help you minimize deliverability problems as a result of misdirected, discarded and inaccurate mailings. Using the United States Postal Service and other data sources, CAS? list hygiene methodology, for example, can help you improve address accuracy and mail deliverability.

John W. Dysart President The Dysart Group, Inc. Douglas E. Clark Vice President of Enrollment Manangement Ferrum College In most Principles of Management courses, students study the four basic management functions of planning, organizing, leading and controlling. At many institutions, the control function is the one where enrollment managers need to make the most improvement. The use of the term control in a management context refers to how managers measure performance, track progress towards objectives, and determine if corrective action is necessary. A well known management mantra is ?What gets measured, gets done? or put another way, ?What gets monitored, […]

John W. Dysart President The Dysart Group, Inc. The academic year is coming to a close and the time is right to think about retention. One of the important pieces in the complex retention puzzle is recognizing things that may be indicators of attrition. Now is the perfect time to take a look at some trends and consider corrective action. Check with the Registrar?s Office and obtain the names of currently enrolled students who have requested that academic transcripts be sent to other institutions. This is a clear sign that a student is thinking about attending another school.Contact these students […]

John W. Dysart President The Dysart Group, Inc. We are arriving at that part of the cycle when expenditure of institutional aid trends have developed. You should, at this point in the cycle, have awarded at least half the number of admission applicants you intend to enroll and you should have awarded approximately 40% of your currently enrolled students. Current expenditure averages are likely to give an indication of where you will end up at the end of the cycle. Hopefully, you are tracking average institutional aid expenditures for both new and returning students. The average for your new students […]

Douglas E. Clark Vice President of Enrollment Management Ferrum College John W. Dysart President The Dysart Group, Inc. Discount rates are always an important topic for evaluation and discussion at private colleges and universities. The institutional discount rate is simply the amount of unfunded institutional aid as a percentage of gross tuition revenue. For example, if a college is spending $4,500,000 in institutional financial aid against a gross tuition figure of $10,000,000 then the discount rate is 45%. (Note: The traditional, generally accepted method for calculating the institutional discount rate includes only tuition revenue). Institutions constantly monitor their rates, seek […]

John W. Dysart President The Dysart Group, Inc. Although alumni today often boast about how Wesley, a predominately liberal arts college in Dover, Delaware, affiliated with the United Methodist Church ?refused to die,? the fact is that the 133-year-old institution was almost moribund when President Scott D. Miller assumed the presidency in 1997. As strategic enrollment management consultant to the College throughout the last decade, it has been an inspiration to watch Wesley?s transformation since Dr. Miller?s infusion of business and marketing savvy, coupled with his infectious enthusiasm and high energy, propelled Wesley?s future to possibilities unimagined? 10 years ago. […]

John W. Dysart President The Dysart Group, Inc. The Democrats have taken control of both houses of Congress and higher education changes are expected. While most of the prospective news looks promising for enrollment administrators, one change could turn into a financial burden. The good news is talk of increasing the maximum amount of the Federal Pell Grant for the first time in more than four years. The current maximum award is only $4,050 and some are advocating an increase perhaps as high as $5,100. Such an increase would certainly benefit needy undergraduates but would also assist colleges and universities […]

John W. Dysart President The Dysart Group, Inc. The latest recruitment, financial aid and enrollment numbers have been finalized for the year and Ferrum College is shining! This small, liberal arts college located in Ferrum, Virginia has been a constant in the Commonwealth for almost a century, but the last two years have brought the institution to the forefront and people are taking notice. While many competitors in the state and the region are struggling with recruitment, discount rates and retention, Ferrum College stands out from the crowd. Presidential leadership and strong support from the Board of Trustees have served […]

John W. Dysart President The Dysart Group, Inc. We have completed another year in enrollment management. The following questions are designed to make readers evaluate their results this cycle with a critical eye. This is not intended to be a comprehensive list applying equally to all colleges and universities. The intent is to encourage thought and examination of outcomes. Did you generate significant increases in admission applications this year? The number of admission applications is so important. More applications present an opportunity to increase new student enrollments if that is part of your strategic objective. More applications provide an opportunity […]

Shirley E. Arnold Director Academic Enrichment Center Brevard College What is an Office of Admission to do with applicants who do not fit exactly into an institution’s matrix of scores (SAT/ACT/GPA) for automatic acceptance? No doubt, some schools feel they have the luxury of rejecting all such students out of hand. But others of us are more likely to give such students a second look – not simply because we are tuition-driven and want the numbers, but also because we recognize that the right kind of college education can awaken the skills and talents that have lain dorment in such […]