Category: Article Archives

John W. Dysart President The Dysart Group Selecting the right individual to lead enrollment management at your institution is a critical decision.  It helps to understand the important considerations when making a hiring decision for this vital position Experience Matters Obviously, it is always preferable to select a candidate with experience.  Experience, by itself, is preferable.  The type of experience matters as well. An individual who previously held the same or similar title is good. An individual who seeks to move up from a lesser position, such as a Director of Admission, can be just as valuable. Many leaders focus […]

» Read more

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J. Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University   How do prospective students really decide on which college to attend?  While the quality of your curriculum, the prestige of your faculty, and the affordability of your tuition are all undoubtedly influential, one of the most important decision-making factors when it comes to selecting a college is also one of the most intangible:  the unique spirit of a school’s values and culture. Studies have shown that Gen Z sees their emotional well-being as a […]

» Read more

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J. Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University Active and engaged alumni are a vital component of any college’s long-term success. But while alumni support is obviously crucial in areas like philanthropy and public relations, there’s one important opportunity that many higher education institutions overlook: the potentially electric connection between alumni and admissions. Your alumni — especially recent graduates — are better equipped than almost anyone else to tell prospective students what makes your school so special. Their experience, perspective, and passion can […]

» Read more

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J. Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University As a famous New Yorker cartoon declared, on the internet, nobody knows you’re a dog. Today we could say the same thing about chatbots, which are quickly becoming ubiquitous in our digital and professional lives.  But what happens when chatbots designed to replicate human expression get involved in the highly personal college application process? Recent experiments from The New York Times and Today found that AI chatbots aren’t quite ready yet to craft a world-class […]

» Read more

John W. Dysart President The Dysart Group   Six years ago, Enrollment Manager featured the awe-inspiring transformation of Virginia Wesleyan from an aspiring local college to an inspiring international university, highlighting it as one of the most remarkable shifts of the decade.  The article encouraged readers to keep an eye on Virginia Wesleyan’s trajectory in the years to come. Today, in 2023, the university’s journey has indeed been nothing short of amazing.  Led by President Scott Miller, a staunch advocate of The Dysart Group model, and Vice President for Enrollment Heather Campbell, the institution has just concluded a record-breaking year following the […]

» Read more

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University   An accompanying feature underscores the remarkable success of implementing a comprehensive enrollment model despite the challenges posed by the pandemic.  This feature not only highlights the immediate benefits of the model’s implementation, which has led to a significant surge in student enrollment, but also emphasizes its enduring advantages.  Much credit is attributed to the strategic application of John Dysart, president of The Dysart Group of Chicago, and his proven seven-part enrollment model of success. […]

» Read more

John W. Dysart President The Dysart Group   Clinton College has overcome demographic declines to grow enrollment, while most other colleges and universities have stagnated or right sized under the current challenging market conditions. The institution has effectively invested in programming and the physical plant under the leadership of Dr. Lester A. McCorn.  Recent innovation and investment have made the institution more attractive to prospective students and supported the institutional focus on Scholarship, Social Change, Spirituality and Service. The College expanded academic offerings with its new Clinton College Global initiative designed to provide 100% online offerings in accelerated and flexible […]

» Read more