Author: Dwyer Education Strategies

The majority of colleges and universities rely on the work of admission counselors for success on the recruitment front. Counselor productivity is imperative to meet new student enrollment goals and to achieve total headcount targets and net revenue objectives. In this competitive market, Presidents and enrollment leaders must make sure that the stage is properly set to ensure admission counselor efficiency, productivity and ultimately, success.

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Digital communication and marketing are important, and their influence is growing. Be aware of the trends and take advantage of digital communication opportunities in your enrollment management tactics.

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To keep enrollment momentum going, it’s imperative that admissions staff never take their eyes off recruitment goals for even a second. Complacency among enrollment staff, coupled with lax accountability and expectations by their supervisors, can undo winning programs.

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When I first met Dr. Lester McCorn and Ms. Archinya Ingram at a conference last January, he was a newly appointed Interim President and she was the Vice President for Finance at Clinton College in Rock Hill, South Carolina.

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Terry Stine came to St. Louis Christian College after an extremely successful tenure as the President at Boise Bible College. He returned to his Missouri roots to take the Presidency during an extremely difficult period of declining enrollment and decreasing revenue. Stine brought his passion for the mission of the institution and his leadership experience to a college in need of transformation.

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For nearly thirty years, we’ve written extensively on higher education best business practices for College Planning and Management and Enrollment Manager. We’ve also shared important thoughts as publishers via a major national presidential thought series, President to President.

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These are trying times for many colleges and universities.  The spate of headlines regarding retrenchment and closings in recent years is alarming.  Pressure is being felt by public institutions, religious-affiliated colleges, Historically Black Colleges and Universities and myriad private schools.  Media headlines tell the story

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Presidential transitions often precede campus transformation, ushering in new periods of growth and visibility for the institution.  Effective presidents and their teams take full advantage of a new CEO’s arrival, the “honeymoon” period of good will and excitement, and opportunities to prepare for success while evaluating current conditions.

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Demonstrating to all students and their families how they can afford to pay for college is extremely important.  Colleges and universities must make sure that they have financial aid processing operations that guarantee that both currently enrolled students and prospective students are packaged in a timely manner.

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