Dwyer Education Strategies, Inc.
Enrollment Manager
The National Association for College Admission Counseling (NACAC) has made dramatic changes to its Code of Ethics and Professional Practices after pressure from the Department of Justice. In the past, the organization had some strict rules which the DOJ found restrained trade.
» Read moreAlex Reinstadtler, Vice President, Business Development Loan Science Outstanding educational debt in this country exceeds $1.5 trillion. CNBC reports that one million people default on their student loans every year. The default rate at any college or university is an important metric. High default rates can mean limits on participation in Title IV federal financial aid programs and even losing access to federal financial aid funds. What can colleges and universities do if they are faced with rising default rates? It is critical to preface any discussion about student loan default prevention with the universal truth that the federal student […]
» Read moreDr. Marylouise Fennell, Principal, Hyatt-Fennell Dr. Scott D. Miller, President, Virginia Wesleyan University We have written in the past about the importance of institutional branding, a factor that is especially critical these days as enrollment markets continue on their most competitive and aggressive course in history. As colleges and universities seek to differentiate themselves from their competition, a carefully constructed brand is vital to recruiting students. Even a strong brand, however, is only as good as its effective use in the right market, at the right time, with the right strategy behind it. We offer some advice on the effective […]
» Read moreJohn W. Dysart, President, The Dysart Group For many colleges and universities, it has been another rough year as hundreds failed to meet their recruitment goals. The national trends are discouraging. Demographics continue to be problematic and are more negatively pronounced in certain regions of the country. The greatest declines in the number of students enrolled in college in 2019 were realized in Florida, California, Illinois, Michigan and Pennsylvania. College enrollments declined for the eighth consecutive year in 2019. The latest represents a drop of approximately 300,000 students in a single cycle. It has been predicted that college enrollments will […]
» Read moreJohn W. Dysart, President, The Dysart Group The market for traditional, undergraduate students continues to be challenging. Demographic declines in the number of high school graduates have translated into fewer undergraduate enrollments at many colleges and universities. Enrollment managers, business officers and presidents are looking for new sources for headcount and tuition revenue. Ownership Historically, the recruitment process for graduate admissions has been housed within each graduate academic department. When demand is high and/or outcomes are not financially material, this model is fine. As traditional, undergraduate enrollment counts have dropped in recent years and new revenue sources have become critical, […]
» Read moreDr. Marylouise Fennell, Principal, Hyatt-Fennell Dr. Scott D. Miller, President, Virginia Wesleyan University For years we have shared experiential insight with college and university presidents on a wide variety of operational and philosophical issues. A common theme that has surfaced in these articles is the competitive nature of higher education, and the challenges confronting its leaders for enhanced revenue and relevance. In this issue, we make recommendations for winning in the tough arena of colleges and universities. We especially thank our colleague John Dysart of The Dysart Group for his cutting-edge analysis and implementation of traditional and non-traditional enrollment models […]
» Read moreJohn W. Dysart, President, The Dysart Group Much has been reported in recent months regarding the cheating scandals designed to provide admission to selective colleges and universities. Many were shocked to learn that parents essentially bribed coaches and administrators to gain admission for their children into elite institutions. Cheating is always reprehensible, but the impact of the schemes was essentially denying admission to otherwise deserving students. Who knows how many qualified applicants were turned away? We may never know the real extent of such ploys. We all thought we had now heard it all. Reports in Illinois surfaced regarding parents […]
» Read moreJohn W. Dysart President The Dysart Group As demographics continue to decline, the value proposition for college is under attack and competition increases, the need to increase or stabilize new student enrollment is paramount for most colleges and universities. Transfer students can be a valuable source of new enrollments for many colleges and universities. The nature of transfer enrollments has changed over the last decade, yet institutions have been slow to adapt. Schools have become more aggressive in their attempts to lure transfer students but often have introduced traditional tactics and half-measures to attract transfer students. Scholarships and Grants Affordability […]
» Read morePat Ford Program Director Martin Methodist College Laura Morefield Program Director Martin Methodist College First Year Experience at Martin Methodist College looked really good on paper?it was evidence-based with substantive student learning outcomes but somehow or another did not really seem to produce the results that it should have. After an unexpected change in leadership and a year of study, FYE faculty concluded that no, in its current configuration, the program was solid but it did not fit the needs of the demographics of our first year students; there was more emphasis on academic discourse and less on ?how to […]
» Read moreJohn W. Dysart President The Dysart Group Much has been written in recent months regarding the implications for the latest tuition discounting survey published by the National Association of College and University Business Officers (NACUBO). While the rate keeps growing, so much of the media has attributed it to declining demographics and the attempt by private colleges and universities to buy students. This could not be further from the truth in my experience. College discount rates are increasing because financial need is growing while state and federal aid have not kept pace to meet the rise of aggregate financial need. […]
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