Get Ready for the Online Invasion

Dr. Scott D. Miller President Bethany College Marylouise Fennell, RSM Principal Hyatt-Fennell What if they gave a traditional classroom lecture and nobody came? Although that?s not about to happen any time soon, the growing popularity of free virtual courses transcending barriers of time and geography, coupled with online offerings from for-profit institutions, poses a plethora of challenges for college presidents. As the next wave of students weaned on the Internet engulfs our campuses, enrollment managers and CEOs need to prepare now with strategies and answers before they begin to receive, in large numbers, requests such as these from 18-year-olds: ?I?ve […]

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Performing the Post-Mortem on Your Entering Class

Dr. Scott Miller President Bethany College Dr. Marylouise Fennell Partner Hyatt-Fennell Summer is over, a new class is comfortably tucked in and you can relax and celebrate your recent recruitment efforts while marveling at the numbers and the profile of the incoming class. Does this scenario sound familiar? So it is reported on many campuses throughout the country. Now is not, however, the time for complacency. Rather, it is the time to evaluate this achievement and plan constructively for next year?s class. An enrollment-cycle post-mortem to analyze what worked and what did not can be essential to ensuring future success. […]

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Mars Hill College Sets New Enrollment Record

John W. Dysart President The Dysart Group, Inc. A small, Christian college located near the Blue Ridge Mountains in North Carolina is bucking all of the enrollment trends. Despite the declines in state financial aid, changing demographics, severe economic challenges and rising costs, this little College has been growing. Dr. Dan Lunsford, the president of Mars Hill College, and his leadership team have placed the institution on the road to enrollment growth, program expansion and significant enhancements to the physical plant. The College partnered with The Dysart Group, Inc., a higher education consulting firm headquartered in Charlotte, North Carolina two […]

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A Presidential Perspective on the Challenges and Opportunities for Small Colleges

Dr. Jennifer Braaten President Ferrum College At Ferrum College in Ferrum, Virginia we are most grateful for all the students who continue to be interested in attending. It has been an incredible period of growth for the institution over the years since I assumed the presidency. The College starts with an attractive? core. We have the honor and privilege of having a powerful mission of affordability and accessibility. We are all educators interested in doing all we can to inspire and motivate young people. We have a faculty, staff and administration who appreciate what it means to offer an applied […]

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Admission Yield: An Institutional Priority

John W. Dysart President The Dysart Group, Inc. This is the time of year when pressure is on the leadership team in the recruitment division to finalize the new student numbers for the coming term and to use every means possible to increase yield. One of the simplest ways to increase new student enrollments is to increase the conversion rate from accepted applicant to enrolled student. More students can be enrolled even if application pools are stagnant by encouraging a higher percentage of accepted applicants to enroll. Other offices at the institution can have a positive influence on yield. Colleges […]

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Candidate Derailment

Cheryl Hyatt Principal Hyatt-Fennell Marylouise Fennell, RSM Principal Hyatt-Fennell We?ve seen it more times than we?d like to recall. Often a promising candidate begins the executive search process and seems to offer many of the skills and strengths our clients are seeking. He or she then frequently makes it into the semi-finals or even the finals of a rigorous, intensive search. But then, before the offer is tendered, something is said or done that derails the process. Usually it?s an action or oversight that could easily have been avoided with advance thought, preparation or planning. Such candidates cost themselves, us […]

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The Influence of Financial Aid Policy and Process on Retention

John W. Dysart President The Dysart Group, Inc. As you think about the very complicated subject of retention, understand that there are often some simple things you can do to promote student satisfaction and retention. Let?s focus our thoughts on just some issues related to financial aid. Changes in financial aid policy and procedure are not necessarily complicated, do not require faculty committee discussions, are not expensive, but can make a real difference. See if your Financial Aid Office is doing the following: Proactively Encourage People to Apply for Financial Aid The role of an effective Financial Aid Office is […]

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Leadership Succession Planning at All Levels Should be an Imperative Strategy

Dr. Scott Miller President Bethany College Marylouise Fennell, RSM Principal Hyatt-Fennell With some 50 percent of all college presidents at age 61, or older, according to a recent American Council on Education re-port, many campuses will experience significant change in leadership in the near future. Further, these shifts will not be limited to the presidential level; because changes at the top usually result in replacement of a number of senior personnel, an institution stands to lose momentum, vision and significant funding without a solid succession plan in place. Unlike corporate America, which has witnessed countless quick internal appointments during recent […]

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