Maximize Your Search Response by Combining Direct Mail and the Internet

Dr. Doug Spedaro President Premier Collegiate Communications David Waggoner Vice President Premier Collegiate Communications As you are painfully aware, the typical high school student hears from hundreds of colleges as the college search process unfolds. Therefore it has become harder and harder to make your institution stand out from the crowd. Search response rates – which average between one and two percent– reflect this. We believe that there is a way to overcome this dismal response rate by combining the guaranteed delivery of direct mail with the unique aspects of the internet. Why the Internet Alone Does Not Work Faced […]

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How The Student Choice Funnel Effects Website Development

Marcia Nance Vice President for Enrollment Holy Names University When potential new students and their families access a college/university website, they are searching for different kinds of information depending on the level of selectivity for an institution and where they are in the college choice process. Stage One: Review Information -Just beginning to look at colleges -Emotional -WEB is important resource -Beginning to settle on college choice characteristics

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Why Admission Reports are Important for Chief Academic Officers

John W. Dysart President The Dysart Group, Inc. More and more chief academic officers are asking to be included on the distribution list of weekly admission and financial aid reports. Others, who may have been on the distribution list for years, are now actually looking at the reports! Academic Vice Presidents, Deans and Provosts are beginning to understand that their operations are directly affected by the outcomes for the enrollment management division. Chief academic officers are charged with many important responsibilities at small colleges and universities. Providing appropriate leadership on faculty selection and retention, curriculum development, student progression, section counts […]

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Big Changes in Federal Student Aid Programs Present Important Opportunities for Higher Education Administrators

John W. Dysart President The Dysart Group, Inc. Significant changes have taken place in federal financial aid programs in recent years and even more changes are currently underway. Presidents, Business Officers, Enrollment Vice Presidents and Retention Officers should make sure that they are aware of the changes and have a seat at the table in the decision making process regarding how these opportunities will be implemented at their campuses. Financial aid can be so complicated that chief administrators often leave decisions regarding financial aid solely in thehands of financial aid administrators. While their experience and knowledge is critically important, financial […]

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Not Getting Any Research from Your Office of Institutional Research?

Dr. Susan Coia Gailey Independent Consultant Is no research forthcoming from your Office of Institutional Research? Had you [and everyone else] envisioned that a central Office of Institutional Research would be the ultimate solution to all of your reporting needs? What you need is a Strategic Planning & Research Office in the President’s Office, and you need to keep it separate from your reporting operation. If you do not agree, do not understand or are intrigued or desperate, read on. If you do not have an IR Office but are thinking about getting one, read on to avoid disappointment.

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Grow Enrollment by Hiring, Training and Retaining Quality Staff

Carol A. Descak President The Descak Group Successful recruitment is the result of doing the right thing, with the right prospective student at the right time. To an extent, an enrollment operational plan can accomplish this objective. Communication flow, processes and procedures, recruitment events, travel, etc. can be programmed to happen, targeting specific students at specific times. In spite of a well-oiled operational machine, small colleges  and universities that are tuition-driven and struggle for market share rely on the personal contact and effectiveness of admissions recruiters to meet and exceed enrollment goals. I have repeatedly witnessed lower enrollment yields in […]

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Tackling the E-Mail Student Prospecting Conundrum?

April Clark CAS There are many successful ways to market via e-mail. I will discuss some of those methods in this article. There are also pitfalls that await your e-mail marketing campaigns. It is important for college marketing departments to be aware of these stumbling blocks – it may save you from some headaches further down the road! The first pitfall is incorrect e-mail addresses. There are a number of competent e-mail append and e-mail prospect vendors out there, the secret is finding one that can give you what you need – accurate, opt-in e-mail addresses. In addition, you must […]

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An Institutional Review: A Key to Winning the Race

Dr. Marylouise Fennell Senior Counsel Council of Independent Colleges Dr. Scott D. Miller President Bethany College A new president often arrives to find the line already forming outside the office – door so many demands, so many constituencies seeking his or her ear, so little time. The crucial first six months of a new presidency must lay a firm foundation for success because the honeymoon period in higher education is becoming ever shorter. All too often, we’ve seen missteps at this pivotal stage prove fatal to a fledgling presidency, even with exceptionally well-qualified candidates. How to sort out and prioritize […]

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Umbilical Cord Reattached?

Shirley E. Arnold Director of Academic Support Services Brevard College Many parents of today’s college students are Baby Boomers. So are many of us who work in higher education as faculty members and administrators. So it seems we should have a good point of entry into understanding our contemporaries’ approach to parenting. Yet, instead, our expectations of our students seem dramatically different! Students today often tell us that their best friends are their parents. While we may assume that the student with the cell phone glued to his/her ear is talking to a peer, we should probably think again. The […]

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Effectively Utilizing Private Loans to Support Recruitment and Retention

John W. Dysart President The Dysart Group, Inc. Over the past year, much has been published in the media about the student loan industry. Specifically, there have been many headlines over the course of the year that discuss how private student loans, funds provided by educational lenders, have grown into a $17 billion a year industry and how lenders are directly communicating with consumers to secure educational funds to pay for college because of the decline in subsidies for Federal loans. Further, the costs for higher education continue to rise and federal and state support in the form of financial […]

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