Month: April 2016

Louisiana State University at Alexandria Continues Unprecedented Growth

The last decade has been extremely difficult for public colleges and universities in Louisiana. Tax cuts and funding reductions have decimated the budgets of public institutions. Consider the following: Louisiana has cut $684 million dollars from public higher education since 2008. This amounts to a 40% reduction in the last decade. The state has cut funding more than any other state in the country. Louisiana still faces a $900 million deficit for the current year so additional cuts are likely. It has been estimated that another $70 million could be cut from the higher education budget. One institution is growing […]

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Enrollment Marketing 101: Positioning Your Website and Printed Publications for Success

Having advised over a hundred institutions about effective communications for student recruitment, we?ve learned a troubling truth: too often, administrators choose outmoded web and publication design strategies that appeal to their personal tastes rather than approaches tested through focus groups. Rule number one in enrollment management is know your audience. The student recruitment landscape today is driven by texting and social media. Yet many colleges and universities rely on a mixed-use publication policy? writing in a content-heavy style for alumni and friends of all generations, and then applying the same publication strategy to communicating with prospective students. Younger audiences, the […]

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Recruitment and Financial Aid Strategies are Changing at Many Graduate Schools

The marketplace for graduate schools is changing. Many colleges and universities have been implementing significant adjustments to their recruitment and financial aid tactics and strategies to respond to the new, more challenging landscape. Across the country, colleges and universities are looking for revenue streams and the pressure is on graduate programs to produce revenue like never before. Even many of the most prestigious institutions are no longer able to rely on academic reputations alone to meet their graduate enrollment objectives. Competition continues to increase as more and more schools add new graduate offerings. Opportunities for students to cover their graduate […]

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