Search Strategies in a Competitive Market
Dr. Doug Spadaro, Ph.D. President Premier Communications Mr. David Waggoner, M.A. Vice President Premier Communications Today?s high school juniors and seniors (and increasingly, sophomores) are inundated with literature from hundreds of colleges and universities. This article explores the various search strategies, methods and materials that make a search more effective and efficient. A typical high school student will receive mailings and e-mails from scores of colleges and universities throughout their high school career. The mailings, almost universally, consist of either a letter from the Admissions office, in a brightly colored envelope with the institution?s name and logo prominently displayed. Or, […]
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