Category: Article Archives

Tracey Dysart-Ford Director of Guidance and College Counseling Immaculate Conception High School I have spent the last 22 years in college admissions. As an admissions counselor at the beginning of my career, I used to dream of the day when I could finally be the boss. Life appeared so much easier at the top. After all, the Dean of Admissions where I worked never had a recruitment territory, rarely visited high schools, did not work evenings, made few telephone calls and seemed to attend a lot of meetings on campus which sounded like fun! I love chatting and I love […]

R. Todd Erkel Higher Education Practice Manager Elliance What?s the difference between a college with an abundance of applications and one with an unacceptably high acceptance rate? Sometimes, it?s curiosity and nerve. Adversity ? brought on by geographic isolation, shifting demographics, deep-pocketed for-profits and other Goliath competitors ? can inspire a college and university to challenge assumptions and try new approaches to gain an unfair competitive advantage. We call these schools underdog brands ? and salute the leaders willing to rethink the potential of a school website and related interactive marketing. Underdog brands evolve from thinking of a website as […]

April Clark CAS There are a number of ways we can help you to find prospective students for your admission department to contact. I have been working with colleges and universities for over 12 years to help them enhance their search for prospective candidates.

John W. Dysart President The Dysart Group, Inc. Another recruitment cycle has been completed and as always, there are winners and losers. Many institutions have been struggling for years to meet enrollment targets and have fallen short. Board Members, cabinet members and Presidents often know that real change is needed to secure different outcomes, but hesitate pull the trigger. Change is difficult, risky, often unpopular and can require new investments. The enrollment management landscape has changed the old days are never coming back. Here are a few reasons why now is the perfect time to implement a new enrollment model […]

John W. Dysart President The Dysart Group, Inc. Honors Programs can be beneficial to institutions in a variety of ways.? They can be useful in attracting high-ability students.? They can be effective in increasing enrollment and can improve retention rates.? Honors Programs can raise the academic discourse on campus and can even challenge faculty and staff in positive ways.? Many colleges and universities have Honors Programs but few are structured in a manner that make them very attractive to prospective students. There are several things that administrators should avoid when introducing or upgrading their Honors Programs: ??Do not set the […]

John W. Dysart President The Dysart Group, Inc. ? The poor economy is challenging for colleges and universities in many ways.? This has been a particularly difficult year for financial aid as states eliminate or reduce state grants.? Colleges and universities need to develop plans for dealing with reductions in state grants as this trend is likely to continue over the next several years. Some states are reducing commitments to state grants by making application deadlines earlier.? This has the political advantage of keeping award amounts level, while guaranteeing that overall expenditures will be reduced.? Fortunately for colleges and universities, […]