Category: Article Archives

John W. Dysart President The Dysart Group, Inc. Mary Hendry, Vice President for Enrollment Management and Student Services at Roosevelt University in Chicago, retires this month after serving 44 years in the profession. She has held the titles of admission counselor, assistant director of admission, coordinator of continuing education admissions, director of admission, dean of admission and financial aid, vice president for enrollment management and vice president for enrollment and student services. How did you get into the business of enrollment management? I was involved as a college student at Saint Xavier in Chicago—clubs, organizations, tour guide, etc. So when […]

Christine Gormican Hierl President Gormican Heirl Consulting Author H. Stanley Judd had it right when he said “A good plan is like a road map: it shows the final destination and usually the best way to get there.? The problem is today, many view the roadmap as a dated tool, usurped by the soothing electronic voice of a GPS on the dash, telling trusting drivers where and when to turn. Just as you need to know where you?re going on the road, so goes the need to know your final destination when it comes to your succession planning efforts for […]

John W. Dysart President The Dysart Group, Inc. The Dysart Group, Inc. recently hosted a forum at their headquarters in Charlotte, North Carolina to discuss the emerging role of the admission counselor. The meeting was attended by enrollment management practitioners from five states. So much has changed in the recruitment process in recent years. Demographics present very real challenges. Poor economic conditions and cutbacks in federal and state support for higher education financial aid have changed the playing field. The advent of social media and increased student reliance on the web to make informed decisions regarding college attend-ance are changing […]

John W. Dysart President The Dysart Group, Inc. The first woman President at Ferrum College, Dr. Jennifer Braaten, continues to literally transform the small institution located in southwest Virginia. Extraordinary enrollment growth during her presidency has enabled the College to secure her vision by investing in program offerings, co-curricular opportunities for students and the physical plant. “While other private schools are trying to maintain enrollment, Ferrum is growing,” said Bobby Thompson, the Senior Vice President for Administration. “We feel blessed that we have enjoyed several years of growth, which has resulted in growth in facilities and programs.” During Dr. Braaten?s […]

Dr. Marylouise Fennell Partner Hyatt Fennell, Higher Education Services Dr. Scott Miller President Bethany College Nearly 40 percent of students who entered baccalaureate degree programs this academic year will fail to complete their degrees within six years, if recent patterns continue. The implications of this trend are grave, both for our nation, which badly needs qualified workers ready to fill key jobs in emerging sectors, and for the non-retained students themselves. Current research underscores and enhances what we have long known: greater attention to student-centered issues equals greater retention. ?What we almost always find when we are retained by institutions […]

John W. Dysart President The Dysart Group, Inc. College and university presidents are right-fully focused on finding new revenue sources during these challenging economic times. Many are pursuing traditional paths such as tuition increases, attempts to reduce discount rates, capital campaigns and other fundraising initiatives. While enrollment increases seem a somewhat obvious option to increase revenue, presidents often hesitate to invest in this option. This topic occurred to me as I recently held discussions with enrollment management leaders at a couple of client institutions. We were discussing each institution’s success in significantly increasing enrollment and actually took a few minutes […]

Dr. Marylouise Fennell Partner Hyatt Fennell, Higher Education Services Dr. Scott Miller President Bethany College News on the enrollment front is mixed, adding to the challenge facing college Presidents already beleaguered by financial sustainability issues. The “Millennials,” the mini-boom generation now in and just out of college, is being replaced with a much smaller demographic. The good news is that there is still time to plan, because the percentage of high school graduates entering college is projected to increase through 2014. However, it’s estimated that in the next decades the number of students enrolled in U.S. colleges and universities will […]

Christine Gormican Hierl President Gormican Hierl Consulting Pat Riley, longtime NBA coach, said it best with, ?a champion needs a motivation above and beyond winning.? For someone who has won five championships and is considered to be one of the greatest coaches in the game?s history, Mr. Riley knows a truth that is often overlooked: It?s not necessarily the big trophy or the title that makes a champion. But rather, it is the ability for that athlete to get up every day and achieve the very best he has to give. Be it a coach or an admissions professional, therein […]

John W. Dysart President The Dysart Group, Inc. New rules going into effect in July are likely to present retention challenges for many colleges and universities. The Department of Education has changed the rules with regard to satisfactory academic progress. Students have always been required to demonstrate that they are making satisfactory progress toward attaining their degrees or certificates. The regulations have included both a quantitative and qualitative measure. Let?s talk about grades. Generally, students are expected to achieve a minimum, cumulative grade point average of at least 2.0 by the end of their second year. Many colleges and university […]

Dr. Doug Spadaro, Ph.D. President Premier Communications Mr. David Waggoner, M.A. Vice President Premier Communications Today?s high school juniors and seniors (and increasingly, sophomores) are inundated with literature from hundreds of colleges and universities. This article explores the various search strategies, methods and materials that make a search more effective and efficient. A typical high school student will receive mailings and e-mails from scores of colleges and universities throughout their high school career. The mailings, almost universally, consist of either a letter from the Admissions office, in a brightly colored envelope with the institution?s name and logo prominently displayed. Or, […]