How To Showcase Your Campus Values and Culture During Recruiting

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J. Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University   How do prospective students really decide on which college to attend?  While the quality of your curriculum, the prestige of your faculty, and the affordability of your tuition are all undoubtedly influential, one of the most important decision-making factors when it comes to selecting a college is also one of the most intangible:  the unique spirit of a school’s values and culture. Studies have shown that Gen Z sees their emotional well-being as a […]

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Avoid Joining the Ranks of Closed Colleges and Universities

John W. Dysart President The Dysart Group More colleges have announced that they will close permanently.  This continues the unfortunate trend of colleges and universities succumbing to the enrollment cliff, inflation and increased competition.  It seems like another school is added to the mix of failed entities every week.  The fallout from the FAFSA disaster this cycle is likely to trigger even more institutions ceasing operations.  The reasons are numerous: Demographic declines in the national customer base mean fewer available students. Many colleges and universities never recovered from the impact of the pandemic. More families question the ROI of a […]

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