Month: January 2016

The Yes We Must Coalition is a group of 39 private colleges and universities dedicated to providing access and ensuring success for low income/first-generation college students. Member institutions educate large numbers of needy students and more than half of their total enrollments are comprised of students eligible for the Federal Pell Grant. The organization recently held a conference in Roanoke, Virginia that was attended by 139 administrators from 32 member institutions. The idea was to provide an opportunity for collaboration and discussion. The conference ended with the chance for attendees to sign up to collaborate on a number of future […]

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Competition for prospective students? attention has never been fiercer. The congested higher education marketplace means that every communication between colleges and prospective students must further institutional branding and messaging. With the regular development of new technologies, a sound communication strategy has become paramount as we establish a public ?face? for the institution to new audiences. In this issue of ?Enrollment Manager? we will address staff communications priorities, operational strategies and accountability. We will offer some suggestions from our experience that will help you make every communication count while enabling your messaging to stand out among others. The use of an […]

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