Month: July 2014

Cross-Channel Marketing is Becoming the Norm

April Clark Strategic Sales CAS Once upon a time, direct mail was the only game in town for student communication.? Then everyone predicted that direct mail would soon be obsolete.? But direct mail didn?t die, it was put on the back burner by some, until it was discovered that such communication is both measurable and predictable.? If you understand the creative component, select appropriate lists and make the right ?offer?? direct mail performs! The next chapter reveals that lo! And behold! direct mail in combination with other direct marketing channels performs even better.? So multi-channel marketing was born and prospers.? […]

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Engaging Faculty as Partners in the Retention Enterprise

Dr. Kathleen Ross President Emerita & Director ISIS Heritage University When the Institute for Student Identity and Success (ISIS) started at Heritage University in 2011, we focused on identifying under-addressed factors in the retention and graduation of New Majority (first-gen and/or low-income and/or minority) students.? We wanted to identify and then tackle an issue that wasn?t currently recognized as vital, rather than merely adding to the innumerable national and institutional initiatives to increase retention.? What surfaced in our search was a genuine surprise.? We found that very few projects were focusing on faculty practices that responded to the specific challenges […]

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Finding and Developing Tomorrow’s Leaders

Dr. Marylouise Fennell Principal Hyatt-Fennell Dr. Scott Miller President Bethany College For many years, we partnered on a program for new presidents sponsored by the Council of Independent Colleges (CIC).? Each year, new presidents would gather prior to CIC?s Presidents Institute to hear the sound advice of veteran presidents.? Early on, we heard feedback about the lack of programs for aspiring college and university leaders.? Both the CIC and the American Association of State Colleges and Universities (AASCU), along with the American Academic Leader- ship Institute (AALI), now offer outstanding leadership courses for aspiring vice presidents and presidents.? These programs […]

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