Month: April 2008

Dr. Susan Coia Gailey Independent Consultant Is no research forthcoming from your Office of Institutional Research? Had you [and everyone else] envisioned that a central Office of Institutional Research would be the ultimate solution to all of your reporting needs? What you need is a Strategic Planning & Research Office in the President?s Office, and you need to keep it separate from your reporting operation. If you do not agree, do not understand or are intrigued or desperate, read on. If you do not have an IR Office but are thinking about getting one, read on to avoid disappointment.

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Carol A. Descak President The Descak Group Successful recruitment is the result of doing the right thing, with the right prospective student at the right time. To an extent, an enrollment operational plan can accomplish this objective. Communication flow, processes and procedures, recruitment events, travel, etc. can be programmed to happen, targeting specific students at specific times. In spite of a well-oiled operational machine, small colleges? and universities that are tuition-driven and struggle for market share rely on the personal contact and effectiveness of admissions recruiters to meet and exceed enrollment goals. I have repeatedly witnessed lower enrollment yields in […]

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