Thoughts After 44 Years in Enrollment Management

John W. Dysart President The Dysart Group, Inc. Mary Hendry, Vice President for Enrollment Management and Student Services at Roosevelt University in Chicago, retires this month after serving 44 years in the profession. She has held the titles of admission counselor, assistant director of admission, coordinator of continuing education admissions, director of admission, dean of admission and financial aid, vice president for enrollment management and vice president for enrollment and student services. How did you get into the business of enrollment management? I was involved as a college student at Saint Xavier in Chicago—clubs, organizations, tour guide, etc. So when […]

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Succession Planning Roadmap Critical to Your Enrollment Management Effort

Christine Gormican Hierl President Gormican Heirl Consulting Author H. Stanley Judd had it right when he said “A good plan is like a road map: it shows the final destination and usually the best way to get there.” The problem is today, many view the roadmap as a dated tool, usurped by the soothing electronic voice of a GPS on the dash, telling trusting drivers where and when to turn. Just as you need to know where you‟re going on the road, so goes the need to know your final destination when it comes to your succession planning efforts for […]

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The Changing Role of the Admission Counselor in Modern Day Enrollment Management

John W. Dysart President The Dysart Group, Inc. The Dysart Group, Inc. recently hosted a forum at their headquarters in Charlotte, North Carolina to discuss the emerging role of the admission counselor. The meeting was attended by enrollment management practitioners from five states. So much has changed in the recruitment process in recent years. Demographics present very real challenges. Poor economic conditions and cutbacks in federal and state support for higher education financial aid have changed the playing field. The advent of social media and increased student reliance on the web to make informed decisions regarding college attend-ance are changing […]

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More Exciting News as Dr. Jennifer Braaten Continues to Drive Growth and Improvements at Ferrum College in Virginia

John W. Dysart President The Dysart Group, Inc. The first woman President at Ferrum College, Dr. Jennifer Braaten, continues to literally transform the small institution located in southwest Virginia. Extraordinary enrollment growth during her presidency has enabled the College to secure her vision by investing in program offerings, co-curricular opportunities for students and the physical plant. “While other private schools are trying to maintain enrollment, Ferrum is growing,” said Bobby Thompson, the Senior Vice President for Administration. “We feel blessed that we have enjoyed several years of growth, which has resulted in growth in facilities and programs.” During Dr. Braaten‟s […]

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Greater Attention Equals Greater Retention

Dr. Marylouise Fennell Partner Hyatt Fennell, Higher Education Services Dr. Scott Miller President Bethany College Nearly 40 percent of students who entered baccalaureate degree programs this academic year will fail to complete their degrees within six years, if recent patterns continue. The implications of this trend are grave, both for our nation, which badly needs qualified workers ready to fill key jobs in emerging sectors, and for the non-retained students themselves. Current research underscores and enhances what we have long known: greater attention to student-centered issues equals greater retention. “What we almost always find when we are retained by institutions […]

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