Enrollment Innovation During Covid-19

COVID-19 has presented higher education with many unique and unprecedented challenges. No institution has been spared its impact—national or global, public or private, liberal arts or research institutions, nor those with large or small endowments. It has become clear in the higher education landscape, however, that those who acted swiftly and thoughtfully appear to be in better shape than their competitors who waited to enact a plan.

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It’s a Good Time to Audit Your Website for It’s Appeal to Prospective Students and Their Families

I am always surprised when reviewing enrollment management operations at colleges and universities how often I discover that the institutional website does not support recruitment efforts. While websites have been critical in the recruitment and financial processes for decades now, many colleges and universities have not taken even initial steps to upgrade the electronic experience for their customers. Given the current pandemic, the website has never been more important.

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Ten Financial Aid Practices to Avoid

During these challenging times for enrollment managers, the focus tends to be on admissions. Enrollment managers are working to grow the inquiry base, better focus search strategies, increase folder completion rates and maximize yield. While juggling all of the recruitment issues related to admission, we can lose sight of the importance of the financial aid operation.I have had the pleasure of visiting more than 200 colleges and universities throughout the United States and have taken detailed looks at the various approaches to financial aid. When identifying problems with approaches to financial aid, the missteps are fairly common.

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Addressing Student Loan Default Rates at Your Institution

Alex Reinstadtler, Vice President, Business Development Loan Science Outstanding educational debt in this country exceeds $1.5 trillion. CNBC reports that one million people default on their student loans every year. The default rate at any college or university is an important metric. High default rates can mean limits on participation in Title IV federal financial aid programs and even losing access to federal financial aid funds. What can colleges and universities do if they are faced with rising default rates? It is critical to preface any discussion about student loan default prevention with the universal truth that the federal student […]

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Promoting Your Brand

Dr. Marylouise Fennell, Principal, Hyatt-Fennell Dr. Scott D. Miller, President, Virginia Wesleyan University We have written in the past about the importance of institutional branding, a factor that is especially critical these days as enrollment markets continue on their most competitive and aggressive course in history. As colleges and universities seek to differentiate themselves from their competition, a carefully constructed brand is vital to recruiting students. Even a strong brand, however, is only as good as its effective use in the right market, at the right time, with the right strategy behind it. We offer some advice on the effective […]

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Wake-Up Call

John W. Dysart, President, The Dysart Group For many colleges and universities, it has been another rough year as hundreds failed to meet their recruitment goals. The national trends are discouraging. Demographics continue to be problematic and are more negatively pronounced in certain regions of the country. The greatest declines in the number of students enrolled in college in 2019 were realized in Florida, California, Illinois, Michigan and Pennsylvania. College enrollments declined for the eighth consecutive year in 2019. The latest represents a drop of approximately 300,000 students in a single cycle. It has been predicted that college enrollments will […]

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