Dwyer Education Strategies - Enrollment Manager

Archived Issues
2009

Volume 5, Issue 1 - January 2009

Mutli-Channel Marketing for Enrollment Management
April Clark discusses how multiple marketing channels can be used together to create a more effective marketing campaign.

Are You Prepared for Financial Aid Season in a Competitive Market?
John Dysart provides four key identifiers to determine if your institution is ready for financial aid season.

First and Ten, Do It Again
Marcia Nance identifies similarities between enrollment management VPs and NFL coaches.

Pro-Active Enrollment Management Intervention for Uncertain Economic Times
John Dysart provides strategies for minimizing the impact of the recession on your institution's enrollment.

Proven Retention Tactics That Everyone Talks About But Few Implement
John Dysart identifies eight retention tactics that are often overlooked by enrollment managers.

Archived Issues
2008

Volume 4, Issue 4 - October 2008

Okay, But What Have You Done For Me Lately?
John Dysart reveals how he helped Roosevelt University increase freshman enrollment by 70% in one year.

Record Enrollment Growth in Roanoke, Virginia
John Dysart analyzes how Jefferson College of Health Sciences achieved 57% enrollment growth in just five years.

Growing and Green in Ferrum, Virginia
John Dysart outlines key aspects of the "green" initiative at Ferrum College.

Keeping it Green in Enrollment Management
John Dysart provides several steps toward a greener Department of Enrollment Management.

Volume 4, Issue 3 - July 2008

Why Admission Reports are Important for Chief Academic Officers
John Dysart discusses the value of enrollment management reports for Deans and Provosts.

How The Student Choice Funnel Effects Website Development
Marcia Nance provides key concepts for effective recruitment website design.

Big Changes in Federal Student Aid Programs Present Important Opportunities for Higher Education Administrators
John Dysart outlines recent changes in federal student aid programs that will effect your recruitment and retention.

Maximize Your Search Response by Combining Direct Mail and the Internet
Dr. Doug Spadaro and David Waggoner discuss a new marketing concept called PURL that can dramatically increase your prospective student response rates.

Volume 4, Issue 2 - April 2008

Not Getting Any Research from Your Office of Institutional Research?
Dr. Susan Coia Gailey provides insights as to why most institutional research departments are ineffective.

Growing Enrollment by Hiring, Training and Retaining Quality Staff
Carol A. Descak analyzes the human resources aspect of effective enrollment management.

Volume 4, Issue 1 - January 2008

An Institutional Review: A Key to Winning the Race
Dr. Marylouise Fennell and Dr. Scott Miller discuss the benefits of conducting an institutional review before a new President is named.

Umbilical Cord Reattached?
Shirley Arnold shines light on how parents have a direct impact on the decision-making process of students.

Tackling the E-Mail Student Prospecting Conundrum
April Clark of CAS discusses successful e-mail marketing techniques.

Effectively Utilizing Private Loans to Support Recruitment and Retention
John Dysart provides insights on how universities can effectively use private lending programs to bridge the gap between traditional financial aid and the rising costs of higher education.

Archived Issues

2008

2007

2006

2005

To receive the latest issue of Enrollment Manager in print, please email dwyereducation@aol.com.