Controlling Tuition Discounting By Leveraging Private Loans

Micharl O’Grady Overture Technologies There has been much discussion over the last two years about financial aid offices maintaining a “preferred lender list” for their students and families. Back in the 1980’s when many colleges and universities did not recommend specific lenders, schools would get student loan checks from credit unions, community banks and some large regional lenders. The processes were painfully slow and the cash flow was spread out over months. With the advent of better technology and sweeping standardization, schools in the mid 1980’s could start transmitting student loan data electronically and receive the funds through electronic fund […]

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Re-Evaluate Policies During Trying Economic Times

John W. Dysart President The Dysart Group, Inc. The economic downturn has had a direct impact at colleges and universities. In many cases, enrollments are stagnant or have declined. Financial aid costs have risen as increased unemployment and market drops have fueled growth in aggregate financial need for both new and returning students. Colleges are dealing with more financial need while simultaneously experiencing cuts in state financial aid. Often, institutional resources are scarce as returns on endowed investments have been disappointing. These conditions are likely to persist for at least the near future.

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Commencement is a Beginning (Alumni Development, of Course!)

Douglas Spadaro, Ph.D. President Premier Communications   David Waggoner, M.A. Vice President Premier Communications As graduation speakers often point out, commencement is a time of celebration and new beginnings. Administration, faculty and staff are happy about another job well done. Parents and families evidence pride in children and relatives. And, most importantly, new graduates exalt in their accomplishments and look forward to the future.   A significant aspect of this future is the ongoing lifetime relationship that graduates have with the college as alumni. From your perspective, commencement is the start of cultivating positive relationships with your alumni. Clearly college […]

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Making Your Web Site “Search Engine Friendly”

April Clark CAS Marketing Consultant CAS   First, put on your “search engine thinking cap!” The more your creative folks can “think” like a search engine, the more successful your site will be. But strike a happy balance, don’t think so hard that your site becomes a spam victim.   Understanding how a search engine works is the second step. Search engines look at your HTML code within your web pages and try to extract the content of your text. Then this page text goes into the search engine’s index – which is a huge pool of Web site information […]

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How We Did It! (Our All-Time Record Enrollment in Fall 2009)

Bill Firman Dean of Admission Wesley College In February 2008 Wesley College purchased 100,000 names of high school juniors who had taken the SAT. These students were sent a “personalized URL card” [PURL]. This  ard was a slightly larger-than-postcard- sized, high-gloss photo of a cell phone with a  ersonalized message on the screen saying, “Hi, [first name]! You have 1 message, from  Wesley College”. On the reverse were instructions for going to their own personalized Wesley web site: firstname.lastname.@wesley.com. From that site, students were provided with links to 15 different points of interest on the Wesley web site [financial aid, […]

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Implementing an Enrollment Management Model for OnLine Degree Programs

David Ruderman Vice President of Education Marketing Greenwood & Hall You are thinking about expanding your degree programs online? Or,  you are thinking of starting online degree programs. The research has been completed showing an opportunity in the marketplace due to economic times or to meet unmet demand. Back-end systems are in place for delivery of instruction. The enrollment management and marketing teams have been tasked to develop marketing plans and related back-end systems to generate and follow-up on leads. Basically the same process that would be employed for the introduction of any new program at your institution, right? Possibly […]

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Ferrum College Reaches Milestone

John W. Dysart President The Dysart Group, Inc. As the first female President in the history of Ferrum College in Ferrum, Virginia, Dr. Jennifer Braaten has presided over a period of unprecedented growth. The number of admission applications has increased significantly while new student enrollments have grown. When Dr. Braaten started at Ferrum in 2002, the College enrolled approximately 925 students. The College will pass the 1,400 mark for total enrollment this year, which means total enrollment has grown more than 50% during her tenure! Passing this milestone during one of the most difficult economic periods in decades is and […]

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Jefferson College of Health Sciences Continues Extraordinary Growth

John W. Dysart President The Dysart Group, Inc. While many colleges and universities have experienced enrollment declines as competition for students increases and the economy sours. Dr. Carol Seavor of Jefferson College of Health Sciences in Roanoke, Virginia has overseen unprecedented growth. I began working with Dr. Seavor toward the end of 2003. An enrollment audit was conducted to examine practices and procedures with an eye toward recommending strategies that would enable academic program expansion, net revenue increases and enrollment growth. A new pricing model was introduced that doubled the charge for tuition in a single cycle. The financial aid […]

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New Student Enrollments Surge at Malone University

John W. Dysart President The Dysart Group, Inc. Dr. Gary Streit sought to make a difference when he recently began his Presidency at Malone University in Canton, Ohio. He took on an institution with a distinct mission, an excellent location, broad and high quality academic programs and a long history of educating students in a Christian tradition. He tapped an experienced administrator from his previous institution, Brock Schroeder, to oversee a change in recruitment and financial aid and secured the counsel of The Dysart Group, Inc. to assist with the research and analysis necessary to propose and implement a new […]

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Anna Maria College Enrolls Largest Class Ever

John W. Dysart President The Dysart Group, Inc. Dr. Jack Calareso has never been afraid of a challenge. He has a record of literally transforming colleges and universities by growing enrollment, expanding academic and co-curricular offerings, growing physical plants and improving academic quality. I had provided enrollment management consultation services to Dr. Calareso at his two previous schools were he was able to reposition and succesfully market them for new economic realities and changing demographics. I looked forward to a collaboration to take another college to the next level. As the new President at Anna Maria College in Paxton, Massachusetts, […]

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