Social Media Strategies to Boost Enrollment

John W. Dysart President The Dysart Group, Inc. Social media outlets are becoming a standard tool for college and university recruitment. A recent study indicated that 95% of institutions utilize social media as an element of the recruitment plan. There are a variety of available mechanisms for social media being used by admission offices. Among the most popular are Facebook, Twitter, Instagram, YouTube and to a lesser extent Pinterest and Ning. Facebook is still the most popular outlook for schools followed by YouTube and then Twitter. Regardless of the outlets you are using, there are a number of effective strategies […]

» Read more

Recruiting Out-of-State Students

John W. Dysart President The Dysart Group, Inc. As colleges and universities seek to increase enrollments, many are attempting to expand their geographic reach by trying to recruit more out-of-state students. There are real challenges for schools seeking to grow the pool of out-of-state students: Studies show that 72% of high school graduates attend college in their home state and that only 14% leave their home geographic region to enroll in college. Out-of-state students usually are not eligible for state grants and this can increase the financial aid costs for the institution. There can be new expenses associated with dedicated […]

» Read more

Developing a Social Media Strategy

Dr. Scott Miller President Bethany College Dr. Marylouise Fennell Principal Hyatt-Fennell If you could find a cost-effective way to expand your visibility to targeted audiences while promoting your institutional brand, would you take advantage of it? Social media allow you to do this and more, yet only about 175 of some 3,500 college presidents nationwide actively use Twitter or Facebook; approximately 900 use LinkedIn, YouTube and other tools. Those who do not employ social media are missing out on opportunities to enhance their message. Here are some proven reasons we think you will “like” social media applications for your institution. […]

» Read more

It’s the Fourth Quarter: Last Minute Tactics for Fall Enrollment

John W. Dysart President The Dysart Group, Inc. We are rapidly approaching the end of another recruitment cycle. If you are still hoping to improve your outcomes or at least maintain your current trends, you should make sure your enrollment division administrators are doing the following: Aggressively encourage new and returning students to apply for financial aid. Send written reminders, email messages and text messages to encourage completion of the FAFSA. Don’t hesitate to get on the telephone and call students who have not applied for financial aid. Make sure all of the students who have applied for financial aid […]

» Read more