Expectations: The President / Chief Enrollment Officer Relationship

Dr. Scott Miller President Bethany College Marylouise Fennell, RSM Principal Hyatt-Fennell We’ve written before on the critical topic of transformational presidential leadership. This column is devoted to the relationship between the college president and the chief enrollment officer. Because enrollment is the single most important revenue “driver” at most colleges and universities, the strength of that relationship is critical to institutional success. In dozens of consultancies at diverse institutions, we’ve found that all have at least one thing in common: a proactive president who demonstrates a commitment to a culture of recruitment and retention. Keeping Your Eye on the Prize […]

» Read more

Health Sciences College Sets New Record for Enrollment

John W. Dysart President The Dysart Group, Inc. When Dr. Martha Shouldis took over the presidency at Saint Joseph College in Bridgeport, Connecticut, one of her goals was to increase enrollment. In short order, she has achieved that objective. A new recruitment model was implemented last year that resulted in increases in both applications and acceptances for Fall 2011. The number of newly enrolled students grew by 26% compared to the previous year. Enrollment growth continued through the most recent term. New student headcount is up by 38% for Spring 2012 compared to the same term last year. The total […]

» Read more

Mars Hill College Continues Record Growth

John W. Dysart President The Dysart Group, Inc. Mars Hill College in Mars Hill, North Carolina, posted a 34% increase in new student enrollments for Fall 2011. This success has continued into the new term with additional growth realized for Spring 2012. The good news began with an increase in the size of the customer base. Students indicating an interest in enrolling at Mars Hill College grew by 21% for the January term compared to the same time last year. The aggressive communication strategies utilized the previous cycle were applied to the new inquiries. Early notification of scholarship eligibility, systematic […]

» Read more

Student Retention: Learning from Business and Industry

Dr. Abraham S. Fischler President Emeritus and University Professor Nova Southeastern University During my long career in higher education and dealing with student retention, I have been amazed by the myriad factors that influence persistence. Dozens of research projects have been conducted over the years on retention and we now know several steps that can be taken to positively influence grade level progression and graduation rates. The challenge for colleges and universities is that many of these steps can be difficult to implement, arduous to maintain, politically complicated and expensive. Curricular updates and advancements can be helpful, but the process […]

» Read more

Challenging Aspirational Retention Strategies: Let’s Focus on the Students We Have

John W. Dysart President The Dysart Group, Inc. Retention is an important topic for every college and university. It is a subject we have been actively talking about for nearly fifty years. Committees have been formed, data has been collected and surveys have been conducted. Meetings have been held, papers have been written, strategic initiatives undertaken and personnel have been hired to specifically focus on retention. Yet, for many colleges and universities, little or no progress has been made and it can be extremely frustrating. Some administrators and leaders are now seeking retention solutions by trying to change the profile […]

» Read more