A Reminder Regarding Fundraising Versus Enrollment Revenue Generated from Growth

John W. Dysart President The Dysart Group, Inc. College and university presidents are right-fully focused on finding new revenue sources during these challenging economic times. Many are pursuing traditional paths such as tuition increases, attempts to reduce discount rates, capital campaigns and other fundraising initiatives. While enrollment increases seem a somewhat obvious option to increase revenue, presidents often hesitate to invest in this option. This topic occurred to me as I recently held discussions with enrollment management leaders at a couple of client institutions. We were discussing each institution’s success in significantly increasing enrollment and actually took a few minutes […]

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