Re-Evaluate Policies During Trying Economic Times

John W. Dysart President The Dysart Group, Inc. The economic downturn has had a direct impact at colleges and universities. In many cases, enrollments are stagnant or have declined. Financial aid costs have risen as increased unemployment and market drops have fueled growth in aggregate financial need for both new and returning students. Colleges are dealing with more financial need while simultaneously experiencing cuts in state financial aid. Often, institutional resources are scarce as returns on endowed investments have been disappointing. These conditions are likely to persist for at least the near future.

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Commencement is a Beginning (Alumni Development, of Course!)

Douglas Spadaro, Ph.D. President Premier Communications   David Waggoner, M.A. Vice President Premier Communications As graduation speakers often point out, commencement is a time of celebration and new beginnings. Administration, faculty and staff are happy about another job well done. Parents and families evidence pride in children and relatives. And, most importantly, new graduates exalt in their accomplishments and look forward to the future.   A significant aspect of this future is the ongoing lifetime relationship that graduates have with the college as alumni. From your perspective, commencement is the start of cultivating positive relationships with your alumni. Clearly college […]

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Making Your Web Site “Search Engine Friendly”

April Clark CAS Marketing Consultant CAS   First, put on your “search engine thinking cap!” The more your creative folks can “think” like a search engine, the more successful your site will be. But strike a happy balance, don’t think so hard that your site becomes a spam victim.   Understanding how a search engine works is the second step. Search engines look at your HTML code within your web pages and try to extract the content of your text. Then this page text goes into the search engine’s index – which is a huge pool of Web site information […]

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How We Did It! (Our All-Time Record Enrollment in Fall 2009)

Bill Firman Dean of Admission Wesley College In February 2008 Wesley College purchased 100,000 names of high school juniors who had taken the SAT. These students were sent a “personalized URL card” [PURL]. This  ard was a slightly larger-than-postcard- sized, high-gloss photo of a cell phone with a  ersonalized message on the screen saying, “Hi, [first name]! You have 1 message, from  Wesley College”. On the reverse were instructions for going to their own personalized Wesley web site: firstname.lastname.@wesley.com. From that site, students were provided with links to 15 different points of interest on the Wesley web site [financial aid, […]

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