Tackling the E-Mail Student Prospecting Conundrum?

April Clark CAS There are many successful ways to market via e-mail. I will discuss some of those methods in this article. There are also pitfalls that await your e-mail marketing campaigns. It is important for college marketing departments to be aware of these stumbling blocks – it may save you from some headaches further down the road! The first pitfall is incorrect e-mail addresses. There are a number of competent e-mail append and e-mail prospect vendors out there, the secret is finding one that can give you what you need – accurate, opt-in e-mail addresses. In addition, you must […]

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An Institutional Review: A Key to Winning the Race

Dr. Marylouise Fennell Senior Counsel Council of Independent Colleges Dr. Scott D. Miller President Bethany College A new president often arrives to find the line already forming outside the office – door so many demands, so many constituencies seeking his or her ear, so little time. The crucial first six months of a new presidency must lay a firm foundation for success because the honeymoon period in higher education is becoming ever shorter. All too often, we’ve seen missteps at this pivotal stage prove fatal to a fledgling presidency, even with exceptionally well-qualified candidates. How to sort out and prioritize […]

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Umbilical Cord Reattached?

Shirley E. Arnold Director of Academic Support Services Brevard College Many parents of today’s college students are Baby Boomers. So are many of us who work in higher education as faculty members and administrators. So it seems we should have a good point of entry into understanding our contemporaries’ approach to parenting. Yet, instead, our expectations of our students seem dramatically different! Students today often tell us that their best friends are their parents. While we may assume that the student with the cell phone glued to his/her ear is talking to a peer, we should probably think again. The […]

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Effectively Utilizing Private Loans to Support Recruitment and Retention

John W. Dysart President The Dysart Group, Inc. Over the past year, much has been published in the media about the student loan industry. Specifically, there have been many headlines over the course of the year that discuss how private student loans, funds provided by educational lenders, have grown into a $17 billion a year industry and how lenders are directly communicating with consumers to secure educational funds to pay for college because of the decline in subsidies for Federal loans. Further, the costs for higher education continue to rise and federal and state support in the form of financial […]

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