Retention and the Academic Center

Shirley E. Arnold Director Academic Enrichment Center Brevard College One of the hot button topics on college campuses today is retention! Today’s college students love to flirt with transferring, as many of them do not have a strong commitment or allegiance to the college at which they matriculate. Students seem to change colleges on a whim: a girl friend talks her boy friend into coming to the school she’s attending after their first semester apart; another student leaves due to a (perceived) lack of campus social activity; yet a third student never intended to stay in the first place; etc. […]

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Personalization!

Robert Waggoner Vice President Premier Collegiate Communications Successful recruitment has become an arms race. Colleges and universities are continuously seeking to find better ways to communicate with prospective students. The personalization of communication with prospective students has evolved from individualized direct mail and specific messages based upon student interest to tailored web experiences. Well, you have to see the latest in personalized communication. Variable digital printing is the next phase. Imagine the ability to send color, picture postcards to students in a manner that personalizes the name and message. The options are virtually unlimited. You can specify the picture, the […]

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An Extraordinary Enrollment Transformation in Columbus, Ohio

David Archibald Vice President for Marketing and Enrollment Ohio Dominican University John W. Dysart President The Dysart Group, Inc. Dr. Jack Calareso was appointed President of Ohio Dominican College in 2001. He immediately set a vision for the institution to grow the enrollment, increase the number of residential students, improve academic quality and better control institutional financial aid expenditures. Total enrollment at Ohio Dominican University has increased more than 50% in the ensuing years. Institutional financial aid expenditures have stabilized and become predictable despite the significant growth. Net revenue has increased dramatically. The academic quality of entering students has increased […]

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