House Defeats HHS-Spending Bill; University Still Receives Funding

Louis Dupart Partner Fleishman and Walsh, LLP “In a stunning setback for House GOP leaders, a $142.5 billion FY06 Labor-HHS appropriations bill went down to a 224-209 defeat this afternoon,” reported the National Journal in the November 17, 2005 issue of Congress Daily.  The Labor-HHS Bill is the principal bill by which colleges and universities receive Congressional “earmarks.” Congress’ failure to complete this bill means many schools counting on substantial new money from Washington will be sorely disappointed this year because they failed to diversify their requests and take cues from the legislative process.  The disappointment felt by many schools […]

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Leveraging and Predictive Modeling in Financial Aid

Dr. Scott D. Miller President Wesley College Leveraging formulas and predictive modeling programs have become popular in recent years. Using historic trends, tracking individual characteristics of aid recipients and calculating conversions and yields can be useful. College and university administrators should be cautious, however, when purchasing such services. Financial aid is certainly an important influence in the college selection process. It would be a mistake to overestimate the impact of the amount of aid or aid structure in decision- making. So many other factors can influence college choice. Location, academic reputation, facilities, co curricular opportunities, academic support services and even […]

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Advertising Versus Direct Marketing for Recruitment

Douglas E. Clark Vice President of Enrollment Management Ferrum College Enrollment managers are, with the possible exception of those with unlimited budgets, confronted with the need to make choices about how their marketing dollars are spent. When resources are scarce, it is important to maximize the results from every marketing dollar.  One ongoing issue is how to divide the dollars between advertising activities and direct marketing activities. This article will argue the dollars spent on direct marketing have more impact than advertising dollars. So the next time you are pressed by admissions “experts” who want you to spend your scarce […]

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